Jehan Ara Jehan Ara

Jehan Ara


Jehan Ara is the President of the Pakistan Software Houses Association for IT & ITES (P@SHA. She has to a great degree been responsible for developing the P@SHA brand and for creating linkages between P@SHA and local and international partners.

Jehan has 29 years experience in Marketing, Communications and interactive New media in Hong Kong, the Far East, the UAE and Pakistan. She is a motivator, an entrepreneur, a social activist and a strong propagator of extending the power and use of Information and Communication Technologies beyond pure traditional business, to empower and enable communities. She is a regular speaker at seminars and conferences and at colleges and universities across Pakistan and the region. She also writes for various industry publications.

Policy Advocacy through the use of cutting edge technology is one of Jehan Ara’s passions. Cyber Crime, Privacy and Data Protection legislation are some of the things she is advocating for. She is currently also collaborating on an initiative called Take Back the Tech which is meant to create awareness on how technology can be harnessed to end Violence against Women and girls.

In addition to her role as President of the industry association, she is working on an initiative known as the Women’s Virtual Network which will connect educated women with potential employers, mentors and peers remotely, thus bringing more women into the economic fold and creating a community that will evolve into a support network for professional women.

Jawwad Ahmed Farid


Jawwad is a Fellow Society of Actuaries (Chicago), a MBA from Columbia Business School (New York City) and a computer science graduate. During the last ten years, he has worked as a consultant in North America, Pakistan and the United Kingdom with a numbe

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