Zafar is the CEO of Sofizar which he founded in 2004. Prior to Sofizar, Zafar was the co-founder of PrimeDTV, an ATSC reference design company based in Shanghai and Anaheim. He worked at Gemstar in Hong Kong and Boston, as well as at Avalon Computers, a high performance computing company.

Zafar did his undergraduate at CalTech and graduate coursework at Harvard. He is the recipient of three US and international patents in automated consumer advertising technologies. Zafar has been on the Central Executive Committee of P@SHA and is a Past Vice Chairman.

He is a highly accomplished engineer, a Performance Internet Based Marketer and an Entrepreneur who has bootstrapped his company into a multi million dollar venture. He is currently focused on steering the organization to tackle more verticals and on maintaining the growth rate.