How can mobile technology assist agricultural growth?

Agriculture contributes more than 60% foreign exchange to Pakistan”s economy. It is also the sector that is responsible for the livelihoods of 62% of Pakistan”s population who live in rural areas.

However many small farmers lack access to context specific, localized, timely and actionable information required for taking appropriate action to avoid crop failure.

DFID funded a study, carried out by CABI, to see how emerging mobile applications can help the agriculture sector.

The study investigated the opportunity presented by the mobile phone market and telecom infrastructure to overcome the problems faced by agriculture extension. The findings and recommendations of the research were very interesting indeed and are presented in this video.

http://youtu.be/4Gi51JC-2p0

Some of these recommendations could result in great social impact.

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P@SHA COPYRIGHT 2011

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